Attracting The Right Talent Through Employer Branding

By definition, Employer Branding refers to strategic activities which influence how both internal and external stakeholders perceive an organisation as an ideal employer. Through the BrighterMonday Applicant Tracking System, you too can leverage employer branding and "paint" your organisation as the employer of choice.

The BrighterMonday Applicant Tracking System has an awesome tool that allows you to flawlessly achieve employer branding, that is the Employer Page. This feature allows you to have your very own landing page where you can describe your company and what it does, plus list all the jobs that you may be having. 

Think of it by extension, your corporate website plus a careers page. Here's how you go about creating one:

1. While logged in to your Applicant tracking system, a drop down menu will show up on clicking the Human-like Bust Icon (if you are using a computer, its is the button at the top extreme right corner), then click on Account Settings.
   
   
2. Once you have clicked on the Account Settings option from the drop down menu, you will land on the Company Details page where you should enter accurate information about your company, as illustrated below:
   
3. Finally click on the Company Page tab and once more, fill in all the required details, then save your edits as seen below: 
   
4. The last step is the admin's approval and voila, your company's page will brand you as among the top choice employers in Kenya. 

Below is a perfect example of an Employer Page which brands BrighterMonday as an ideal employer:

1. https://www.brightermonday.co.ke/company/brightermonday-consulting#/jobs

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